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Customer relationship management pdf notes

Customer relationship management pdf notes: Welcome to freee-book website we are now introducing free MBA enterance examination ebook to prepare top level competition of any country. This book also help you to find best business solution for optimum profit and zero loss so if you are interested then feel free to read here and find your best solution of your startup.

Customer relationship management pdf notes

Description: Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword. Popularised by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for others a call center. Some call database marketing as CRM. There are many others who refer to technology solutions as CRM. If so, what is CRM?
Customer relationship management pdf notes

There are following important topics regarding Customer relationship management that you should know

  • Evaluation of Customer Relationship Management (CRM) 
  • Customer Loyalty 
  • CRM Success Factors and Levels of Services 
  • Service – Level Agreements 
  • CRM in Marketing 
  • Sales Force Automation 
  • Knowledge Management Practices 
  • Enterprise Resource Planning (ERP) 
  • Supplier Relationship Management (SRM) 
  • Partner Relationship Management (PRM) 
  • Analytical CRM 
  • CRM Implementation
Author: Prof. Henry Babu, Prof. Rajmohan Kadavil, Prof. N. Manjula, Prof. Santosh Thampi (PONDICHERRY UNIVERSITY)

  273 Pages

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